Self EdgePosted: November 19, 2011
Self Edge epitomizes what men yearn for, a soulful brand, stocking products that will engulf your paycheck, but more importantly earn your respect. Started in California just a couple of years back, their third retail storefront is located in Manhattan’s Lower East Side. They specialize in denim and streetwear, heavily influenced by a simpler time when an honest day’s work and the notion of honing a craft made the man. Lost somewhere in our fast-paced lives of Wall St. and iPhones, skilled craftsmen have been thrown by the wayside or outsourced for cheaper off-shore counterparts. In doing so, the skilled labor behind a product has strictly become a business.
At Self Edge, the opposite seems to take place. Skill, artistry, and an above and beyond mentality are the focuses here, forcing the balance sheet to take a back seat. You will find products that are simply just done right, a characteristic that you will know when you see for yourself.
Here are a few highlights from my visit; click on the names of each item for details from selfedge.com.
Sunny Sports 40’s style C.P.O ShirtDry Bones Rocking Jelly Bean Garage Girl Shirt