Self Edge

Self Edge epitomizes what men yearn for, a soulful brand, stocking products that will engulf your paycheck, but more importantly earn your respect. Started in California just a couple of years back, their third retail storefront is located in Manhattan’s Lower East Side. They specialize in denim and streetwear, heavily influenced by a simpler time when an honest day’s work and the notion of honing a craft made the man. Lost somewhere in our fast-paced lives of Wall St. and iPhones, skilled craftsmen have been thrown by the wayside or outsourced for cheaper off-shore counterparts. In doing so, the skilled labor behind a product has strictly become a business.

At Self Edge, the opposite seems to take place. Skill, artistry, and an above and beyond mentality are the focuses here, forcing the balance sheet to take a back seat. You will find products that are simply just done right, a characteristic that you will know when you see for yourself.

Here are a few highlights from my visit; click on the names of each item for details from selfedge.com.

Sugar Cane Okinawa

Sunny Sports 40’s style C.P.O ShirtDry Bones Rocking Jelly Bean Garage Girl Shirt

Kawatako Penguin Lighter

Kawatako Leather Half-Fold Wallet

Locations

New York

157 Orchard St. @ Rivington St. (Lower East Side) New York, NY 10002

California

714 Valencia St. @ 18th St. (Mission District) San Francisco, CA 94110

144 N. La Brea Ave. @ Beverly Blvd. Los Angeles, CA 90036 (Mid-City West / Hollywood)

www.selfedge.com

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